F.A.Q. - Frequently Asked Questions
Here's some of the most common questions we get asked. If your question isn't answered here by all means drop us a line.
- What are the Benefits of SEO?
- What is Organic SEO?
- How can I improve my search engine placement?
- What is the difference between SEO and PPC?
- What are Keywords and do I have to pay for them?
- What is Google Page Rank and why do I care?
- Will I have to change my website?
- How long does it take to see actual results?
- How can I improve my search engine placement
What are the benefits of SEO?
- Cost-effective advertising with a higher ROI than any comparable form of marketing.
- 24 / 7 / 365 promotion & increased brand visibility.
- A search engine friendly website which enjoys long-term positioning.
- Highly targeted & motivated traffic.
- A mature site with clean code can enjoy short term results.
What is Organic SEO?
Organic SEO or Search Engine Optimization is a process of improving your website so that it will rank high in free, non sponsored search engine results. The free, 'organic' or 'natural' search results are found on the left side of the search engine results page. The only known way to ethically improve search engine placement is by implementing ethical, organic search engine optimization.
How can I improve my search engine placement?
- Clean up and validate your HTML code.
- Create quality copy with the proper use of keywords & phrases.
- Build easy & consistent navigation.
- Supply a sitemap & easy to find contact information.
- Generate quality anchor text links from credible web sites.
- Compose unique meta tags for each page.
What is the difference between SEO and PPC?
PPC or Pay-Per-Click advertising are the 'sponsored' listings appearing at the top or on the right side of the search engine results page. PPC advertising allows advertisers to pay for ad positioning on search result pages. Each time someone clicks through to the listed web site, the search engine charges the advertiser.
SEO or search engine optimization is the process of optimizing a website to perform well in the free or organic search engine results. Web sites should always be frequently monitored and updated with fresh content, but once optimization is done, it's done, and should enjoy high long-term search engine placement.
What are Keywords and do I have to pay for them?
Keywords are the words used by people searching for information. When running a PPC advertising campaign, keywords can be purchased from search engine companies and when a user searches with this keyword the search engine will display relevant ads in the sponsored listings.
With SEO you do NOT pay for keywords. Although keyword research is still extremely important. You NEED to know what words your target market is using so you can use these words in the pages of your site.
What is Google Page Rank and why do I care?
Google Page Rank, also known as GPR or PR, is a credibility score given by Google on a scale of 1-10. GPR measures how many quality links point to a website. PR is important, but is only one factor of many which effects your search engine placement. A new site with low PR can still position itself well in search engine results with implementation of ethical SEO.
Will I have to change my website?
You may have to change your website. Unfortunately, there are some web developers who are not informed about ethical SEO practices or they'll downplay the importance of having a search engine friendly website in order to build a flashy fancy website. The plain truth is that there are several platforms which do not and will never perform well in search engine results.
We know you spent valuable time and money getting your site up on the web. The last thing you want to hear is your beautiful flash website won't rank, but it won't. If you want to enjoy search engine traffic, you'll have to change it. You worked really hard on your copy, but if it's stale or it doesn't reflect the purpose of your website it won't rank. If you want to rank, you'll have to change it.
This concept is hard for some to swallow, we all get attached to our websites. That's why we always recommend working SEO into the design of your site. It is much more difficult to go back and fix having ranking problems. But we can do it. Contact us today for a free no obligation quote.
How long does it take to see actual results?
For a brand new site it may take from 1-8 months to show up in the major search engines, this period of time is called "the sandbox." There is no way around it, you just have to wait for the search engine's spiders or bots to read and index your site to start showing up in search results.
Implementing a SEO campaign on an established website you could see improvements in a matter of days. Although, be prepared to wait up to a few months for more competitive keywords.Using clean HTML code and your targeted keywords in your copy you should find your site improving in search engine results more quickly.
We're as good at listening as we are at talking.
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We build long-term partnerships with our clients based on open communication, respect and collaboration.
What's your logo mean?
The duoSEO logo is the alchemical symbol for Mercury.
Mercury symbolizes intelligence, reason, perception and one's capacity to be educated. It represents all forms of communication: written, spoken, video and even the web. It seems to us to be the perfect talisman for the work we do.
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